Anytongs
Anytongs is a new innovative kitchen gadget that turns ordinary spoons and forks into useful tongs for serving, stirring, grilling, and mixing. The company was launched as a Kickstarter project in October 2020.
How Anytongs Utilized Creative Assets to Demonstrate Its Innovative Tongs
It pitched a simple but clever idea to everyone who has ever had to keep a ton of tongs in their drawers. Instead of accumulating tongs that just clutter up the kitchen, all one needs is a single pair of nifty and compact tongs for every meal. Forks or spoons simply slip into the tongs’ well-designed holders for clean and fresh tongs every time!
Product Demonstrations Without an Infomercial
Instead of taking the traditional marketing route through infomercials, Anytongs used online channels to spread the word about their product. For this part, they needed help with creative assets. These are images, animation, videos, etc. that communicate what the product was all about. Much like an infomercial, our videos and images demonstrated how the product is used and what you can do with it. Artistically composed food photography captured how useful Anytongs can be. With our focused aesthetic, we were able to present these clever Anytongs to an audience of foodies and practical people who share the belief that you only need a pair of tongs for everything.
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